01 / 09
Investor Deck — June 2026

Real Housewives
of AI

The first AI training platform built exclusively for stay-at-home mothers — teaching them to run their households, side hustles, and family lives with artificial intelligence.

Seed Stage Consumer EdTech AI Literacy Women-First D2C
02 / 09
The Problem

AI is transforming every industry — except the one that runs America's households.

"Most moms don't need MORE hours. They need smarter systems."
— Jennifer | AI for Moms, Instagram 2026
26%
of U.S. mothers are stay-at-home moms
WiFi Talents, 2026
70%
of workers still need AI training
Morningstar, 2026
$347B
global online courses market (2026)
Business Research Insights

The gap is massive.

Existing AI courses target professionals, developers, and corporations. Zero dedicated platforms exist for the 26% of U.S. mothers managing households — a demographic that controls or influences 85% of consumer spending. They're being left behind in the AI revolution, and they know it.

03 / 09
Market Opportunity

A $347B market with zero targeted competition.

$347B
Online courses market (2026)
$42B
AI in education (2030 proj.)
$31.8T
Women's global spending power
120%
AI market YoY growth

Target Addressable Market

U.S. stay-at-home moms ~15M women
Median household income $76,500
Willingness to pay (course) $97–$497
Serviceable market (Year 1) $15M–$75M

Why Now

ChatGPT monthly users 400M+
SAHM growth since 2022 +60%
AI course demand growth 33% YoY
Online course conversion 1–3% (room to improve)
04 / 09
Competitive Landscape

No one owns this space. Yet.

ITEA Learning — "AI for Moms"
Generic course listing. No community, no curriculum depth, no brand. Appears to be a single course with no follow-up offerings.
Weak moat
AI-Empowered Mom (Podcast)
Sarah Dooley's podcast + Amazon book. Content is informational, not structured training. No course platform or community.
Content-only
Coursiv / Udemy
Generic AI courses. Not targeted to moms or household management. 28-day challenges with no personalization or community support.
Too broad
Hope to Skills
"AI for Parents" free course. Surface-level content. No monetization strategy, no depth, no household-specific applications.
Free = no revenue
TutorUp Online
"AI for Parents & Kids" — focused on children's education, not household management or mom empowerment.
Wrong audience
Real Housewives of AI
First-mover advantage. Purpose-built curriculum, community-driven, household-focused AI training with tiered pricing and brand identity that resonates.
Blue ocean
Feature Udemy/Skillshare ITEA Podcasts RHOAI
Household-specific AI training ✗ Partial ✗ ✓
Structured curriculum (multi-week) Partial ✗ ✗ ✓
Community & cohort model ✗ ✗ ✗ ✓
Tiered pricing (accessible → premium) Partial ✗ ✗ ✓
Brand identity for moms ✗ ✗ Partial ✓
Side-hustle / income module ✗ ✗ ✗ ✓
05 / 09
Product & Curriculum

A complete AI operating system for the modern household.

Core Program: "AI Housewife Academy"

8-week flagship course. Self-paced modules with weekly live cohort calls. Each module ends with a real-world household implementation project.

MODULE 1–2 / WEEKS 1–2

AI Foundations & Prompting for Moms

  • How AI actually works (no jargon)
  • Prompt engineering for everyday tasks
  • Setting up your AI toolkit (free & paid tools)
  • Safety, privacy, and kids online
MODULE 3–4 / WEEKS 3–4

Household Command Center

  • AI meal planning & grocery optimization
  • Family calendar & scheduling automation
  • Budget tracking & financial planning with AI
  • Household inventory & maintenance reminders
MODULE 5–6 / WEEKS 5–6

AI-Powered Parenting & Education

  • Homework help without doing it for them
  • Age-appropriate AI tools for kids
  • Educational content creation (flashcards, quizzes)
  • Screen time management & digital literacy
MODULE 7–8 / WEEKS 7–8

Side Hustle & Income with AI

  • Freelancing with AI (writing, design, VA)
  • Starting a mom blog / newsletter with AI
  • E-commerce & Etsy with AI product creation
  • Building a personal brand on social media
BONUS / ONGOING

Community & Continued Learning

  • Private community (Circle/Discord)
  • Monthly "AI Tool Drop" — new tool reviews
  • Guest experts (AI founders, mom entrepreneurs)
  • Alumni network & accountability pods
06 / 09
Pricing & Unit Economics

Three tiers. Accessible entry, premium upside.

Self-Paced
$97/one-time
Full 8-week curriculum access
  • All 8 modules (video + text)
  • Downloadable prompt library
  • Household AI toolkit PDF
  • Community forum access
  • 30-day money-back guarantee
Cohort (Most Popular)
$297/one-time
Everything in Self-Paced, plus:
  • Weekly live group calls (8 weeks)
  • Cohort community & accountability
  • Module implementation projects
  • Guest expert sessions
  • Lifetime community access
  • Side-hustle launch kit
VIP / 1:1
$997/one-time
Everything in Cohort, plus:
  • Four 1:1 coaching sessions
  • Personalized AI workflow audit
  • Custom side-hustle plan
  • Priority support
  • Founding member perks
  • Early access to new courses

Unit Economics (Projected)

Blended average revenue per student $250
Customer acquisition cost (CAC) $35–$50
LTV (incl. upsells & referrals) $350+
LTV:CAC ratio 7:1 – 10:1
Gross margin 85%+

Revenue Projections

Year 1 — 500 students $125K
Year 2 — 2,500 students $625K
Year 3 — 10,000 students $2.5M
Break-even Month 4–6

*Conservative estimates based on 1–3% conversion from targeted traffic. Does not include B2B, licensing, or corporate wellness partnerships.

07 / 09
Go-To-Market Strategy

Community-first. Content-led. Mom-powered.

Acquisition Channels

📱

TikTok & Instagram Reels

Short-form "AI hack for moms" content. Meal planning with ChatGPT, homework helpers, budget automation. Viral-first strategy targeting #MomTok and #AI hashtags.

KPI: 100K followers in 90 days → 3% conversion
🎙️

Podcast: "Real Housewives of AI"

Weekly episodes featuring mom entrepreneurs using AI, tool reviews, and guest experts. Builds authority and funnels to course.

KPI: Top 10 education podcast in 6 months
👩‍👧

Mom Community Partnerships

Partner with existing mom Facebook groups, Mom influencers, PTA networks, and women's wellness communities. Affiliate program (20% commission).

KPI: 50 affiliate partners in launch month
🔍

SEO & Content Marketing

Blog targeting "AI for moms," "ChatGPT for household," "AI side hustle for moms." Long-tail keywords with low competition.

KPI: 50K organic monthly visitors by month 6

Launch Timeline

PHASE 1 — PRE-LAUNCH (Months 1–2)

Build the audience before the product

Launch TikTok/Instagram with daily AI-for-moms content. Build email list with free "5 AI Tools Every Mom Needs" lead magnet. Recruit 10 beta testers from early followers.

PHASE 2 — BETA LAUNCH (Month 3)

Cohort 0 at 50% discount

First 50 students at $147 (cohort tier). Collect testimonials, refine curriculum, document transformations. Goal: 100% completion rate, 10 video testimonials.

PHASE 3 — PUBLIC LAUNCH (Month 4)

Full pricing. Full marketing push.

Launch podcast. Activate affiliate partners. Run paid ads to lead magnet. First public cohort at $297. Target: 100 students in launch month.

PHASE 4 — SCALE (Months 6–12)

Expand offerings and channels

Launch "AI for Working Moms" extension course. Corporate wellness partnerships (employer-paid). B2B licensing to mom organizations. Target: 500 students by month 12.

08 / 09
Business Model & Expansion

Course revenue is just the beginning.

Revenue Streams

Core course sales 60% of revenue
VIP coaching & 1:1 15% of revenue
Community membership ($19/mo) 10% of revenue
Affiliate & tool partnerships 8% of revenue
Corporate / B2B licensing 7% of revenue

Expansion Roadmap

YEAR 1

AI Housewife Academy (Core)

  • 8-week flagship course
  • Community platform
  • Podcast launch
YEAR 2

Platform Expansion

  • "AI for Working Moms" course
  • "AI for Mompreneurs" advanced track
  • Mobile app (iOS/Android)
  • Corporate wellness partnerships
YEAR 3

Ecosystem & Scale

  • AI tool marketplace (curated for moms)
  • Certification program (become an AI Household Coach)
  • International expansion (UK, Canada, Australia)
  • Licensing to schools & community colleges
09 / 09
The Ask

Raising $150K to own the AI-for-moms category.

$150,000
Seed round — SAFE note

Use of Funds

Course production (video, platform, design) $40K
Content creation (3 months full-time) $30K
Paid acquisition (ads, influencers) $35K
Community platform & tech $20K
Operations & legal $15K
Reserve / contingency $10K

Milestones This Round Funds

MONTH 3

Beta cohort complete

50 students, 100% completion, 10+ video testimonials, product-market fit validated.

MONTH 6

100 paying students

$25K+ revenue, podcast top 50 in education, 10K email list, affiliate program live.

MONTH 12

500 students, $125K revenue

Break-even achieved, 2nd course launched, corporate partnership pilot, Series A narrative ready.

Let's build the future of AI-powered motherhood.

Real Housewives of AI — Where household management meets artificial intelligence.

Seed Round Open Consumer EdTech AI Literacy Women-First D2C
CONFIDENTIAL — This deck is intended for prospective investors only. Market data sourced from Grand View Research, Statista, Pew Research, Business Research Insights, and industry reports (2025–2026). Revenue projections are estimates based on comparable D2C education businesses.